What is your style for children’s clothing? Ours is Grandmillennial

When people started asking me what was Alicia’s Nursery style, it immediately popped in my head: “Grandmillennial kids style!”, but then I wondered, is this really a thing?

After some reflection, I realized that of course it is. Although grandmillennial style is usually associated to home decoration, it refers to the millennial generation who embraced their grandmothers’ style and reimagined it in a modern way. While grandmillennial style in decoration may seem all about chintz, toile, fringe, chinoiserie, drapery, wallpaper, ruffles, and embroidered linens, there is something else: grandmillennials love authenticity and value quality.

shop pink flowers and emerald gingham, with a sequins touch

Grandmillennials love authenticity and value quality.

How this translates into children’s clothing style? Grandmillennial is maximalist, but not tacky. It is traditional, but not boring, because it embraces “stuffy”, with ruffles, patterns, embroidery, bows and numerous details, but there is an aesthetic balance dictated by the traditional European flair that is bold but never too loud.

Grandmillennial is maximalist, but not tacky. It is traditional, but not boring.

shop our most feminine dress

There is an aesthetic balance dictated by the traditional European flair that is bold but never too loud.

But let’s not forget about quality and authenticity as inherent attributes of grandmillennial style. Unlike other trends, grandmillennial embraces tradition and enhances original antique or vintage pieces by displaying them in new ways.

Alicia’s Nursery style is just about that:

  • Traditional craftmanship (all our clothing is responsibly produced in Europe by skilled professionals).
  • High quality materials (cotton, linen, embroidery, lace… all produced following the strict European quality and safety regulations for baby products)
  • Classic with a twist (our outfits don’t look the same as all the typical “traditional children’s clothing boutiques”)
  • Bold but elegant (we like ruffles, bows and flowers, but not costumes).

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